Atlanta Falcons Draft ThePort Network to Power New Online Fan Community

ATLANTA – September 7, 2006 – ThePort Network, Inc., a pioneer in enterprise-class social media solutions, today announced that its integrated Web 2.0 platform has been selected by the Atlanta Falcons to power FalconsLIFE, an exciting new virtual fan community to be launched later this month. Members of FalconsLIFE will be able to connect and communicate with each other and interact with players and staff members within the Falcons organization online through ThePort’s robust social networking, member publishing and collaboration tools.

“We’re excited to be able to create opportunities that allow our fans to immerse themselves in the Falcons’ brand through this dynamic new web technology,” said Falcons executive vice president Dick Sullivan. “Fan feedback is extremely important to us, so FalconsLIFE will be a valuable tool for our organization and our fan base, and will ultimately make communications easier,” he added.

ThePort will be providing the Atlanta Falcons with a branded online community complete with Web-based and desktop newsreaders, a feature-rich blog publishing module, comprehensive social networking features and an innovative RSS desktop alerting module. A variety of content formats including text, photo, audio and video are supported. The platform’s flexible architecture ensures seamless integration with the Falcons’ existing website and branding.

At the heart of ThePort’s solutions are powerful, yet easy to use central management and administrative tools that are designed for the non-technical administrator. These tools afford organizations an unprecedented level of control and flexibility in managing content feeds and feed libraries, tags and blog posts, chat moderation and the assignment of publishing rights, etc. Role-based permissions give organizations the option to extend varying levels of editorial control to their end-users.

“The Falcons are an important part of the Georgia community and as an Atlanta-based company we are proud of this partnership,” said Bob Cramer, CEO of ThePort. “We look forward to helping the team foster closer ties with its fans and enriching the online Falcons fan experience.”

About ThePort Network

ThePort Network offers a suite of hosted, enterprise-class social media solutions to media publishers, sports and entertainment lifestyle brands, affinity groups and commercial organizations. ThePort enables companies and organizations to leverage social networking, dynamic web collaboration and user-generated content to develop new revenue streams and/or build stronger ties with their customers, members, partners, employees and stakeholders. Offered within an integrated technology platform with robust central administration tools, the company’s solutions include both Web-based and desktop-based RSS readers, a feature-rich blog publishing module, comprehensive social networking tools and an innovative RSS alerting module. The privately held company is based in Atlanta, Ga. For more information visit www.theport.com.